Admission Academy • July 20-24

ADMISSION ACADEMY

July 20 – 24

For Staff with 0-2 Years Experience

 

Professional development in a new admissions landscape is essential work. Now more than ever, Admissions teams need to develop new skills and creative agility in order to secure enrollment in our new normal. Participants will engage in a comprehensive curriculum online coupled with three invigorating days of remote engagement with colleagues. You’ll participate in large group sessions and smaller work groups as well as personalized sessions with experienced admissions professionals. This program delivers over 20 hours of professional development engagement focusing on current admissions trends.

A Sampling of Topics

  • New Strategies in light of COVID-19
  • Admission Travel and Admission Inquiries
  • Campus Visits & Interviewing – including how COVID-19 is changing these
  • Testing and Assessment
  • Financial Assistance & Socioeconomic Issues
  • Recruiting and Retention
  • Tour Guide Programs
  • Institutional Messaging in the Admission Process
  • International Student Issues

2020 Admission Academy Agenda

All times below are ET (Eastern Time)

Daily Virtual Classroom commitment: 3-4 hours
Daily Independent Work: 1-3 hours

Monday, July 20

Virtual Classroom: 3.25 hours (with breaks)

Independent Work: 1.5 hours

1:00pm

Opening Session: Introductions & The Boarding School Admission Landscape

1:30pm

Knowing Your School, Core Messaging, and the Importance of “Why”

2:15pm

Break

2:30pm

Elevator Pitch Part I

3:00pm

Break

4:00pm

Individual Support Sessions by Appointment

5:00pm

End of Day

Tuesday, July 21

Independent Work Day & Faculty Office Hours – Individual Support Sessions by Appointment

Asynchronous Video Presentations : Develop your Own schedule and complete interactive questionnaires as you learn! Recordings include:

Admission Funnel       

Presenter: Peter Frew

Creative Marketing Ideas & Maximizing the Potential of Your Admission Funnel 

Presenter: Kate Saunders

Campus Visits & Virtual Experiences      

Presenter: Kim Loughlin

* Homework on Google Classroom:

  Complete questionnaires for each presentation – research and idea sharing included! 

  Record a 90 second ‘Elevator Pitch’ to reshare with the advisory group

Wednesday, July 22

Virtual Classroom: 3.5 hours (with breaks)

Independent Work: 2 hours

1:00pm

Large Group Session: Making the Most of Admissions Travel

2:00pm

Break

2:15pm

Advisory Small Group Session

3:00pm

Break

3:15pm

Financial Aid 101

4:00pm

End of Day

Thursday, July 23

Independent Work Day & Faculty Office Hours – Individual Support Sessions by Appointment

Asynchronous Video Presentations : Develop your Own schedule and complete interactive questionnaires as you learn! Recordings include:

Interviewing     

Presenter: Kim Loughlin  


Testing and Assessment: Their Power and Limits

Presenter: Peter Frew


File Reading 101

Presentor: Kate Saunders


Homework: Review 3 profiles and select a student for admission!

Friday, July 24

Virtual Classroom: 3.5 hours (with breaks)

1:00pm

Large Group Session: Assessing Students & Check Your Bias

1:30pm

Break

1:45pm

Advisory Sessions: File Review and Recommendation

2:15pm

Re-join Larger Group for Final Reveal

2:45pm

Keys for Survival and Success

3:15–3:30pm

Admission Academy Graduation

Faculty

Peter Frew

Director of Admissions, The Taft School, CT

Now in his 36th year in the Taft Admissions Office, Peter returned to his alma mater in 1985 with a passion for teaching and a desire to shape the future of both the School and the world. His career followed the “triple threat” path: teaching English, living in dormitories, and coaching soccer, squash, and tennis teams. He oversaw the development of Taft’s first Admissions database, as well as the School’s first websites. His various roles have included Director of Communications, School photographer, and a decade as Head of the Discipline Committee! He still enjoys producing the School’s view book and other marketing pieces, as well as traveling the globe presenting and interviewing.
He served for many years as a Trustee on the Board of the Litchfield Montessori School, where his two children started their educational odyssey, and is currently on the Board of ASSIST. “A career in admissions is never dull. Marketing schools, managing enrollment, and ushering teenagers and their parents through the school selection process is challenging, rewarding, and fun!”

Kimberly C. Loughlin

Assistant Head of School & Director of Admission, The Bement School, MA

An alumna of the Loomis Chaffee School, Kim has an intimate knowledge of boarding schools from multiple perspectives. During her 17 years of school admissions at Gould Academy and Oldfields School, Kim’s responsibilities included serving as director of financial aid, website manager, international student coordinator, publications coordinator, residential dorm parent, and student advisor. In 2008, Kim became director of admission at The Bement School, a junior boarding school, where she oversees admission and communications for kindergarten through grade 9. As a current parent of a rising senior at a boarding school, she says, “it was interesting to see admissions from the parent’s perspective.” Kim has 28 years experience working in admissions and this will be her 20th summer teaching at the TABS Admission Academy. “It is incredibly rewarding to work with new professionals as they embark on admission and boarding school careers.”

Kate Saunders

Assistant Head of School, Tilton School, NH

Kate Saunders has over twenty years of experience in college and boarding school admissions and last spring was promoted to Assistant Head of School for Tilton. She is a boarding school graduate and has dedicated her career to helping build school communities through assertive market research projects and marketing and communication strategies. She has led enrollment growth plans for multiple organizations while maintaining the quality of the student body and the loyalty to the school mission. Through building stronger school communities with a universal culture of marketing advocates…teachers, administrators and admission professionals all know the value of an admission centered approach to recruiting and retaining great students. Kate helps move institutions forward strategically. Kate has conducted a variety of presentations at TABS, SBSA, ISANNE, TABS, IECA, SSAT and Whipple Hill, topics include: Applying College Admission Tactics to the Boarding School World, The Power of Branding, 9th grade Program Marketing and Integration, Cost Effective Marketing Strategies and other current topics of the boarding school industry. In the summer, Kate has developed curriculum and is a member teaching faculty for the TABS Bootcamp for New Faculty and the Admissions Academy for New Admissions Professionals. Kate is by nature a collaborator and truly loves the unique gift of the boarding school experience and enjoys helping others professionally develop their skills so that all of our schools are stronger.

What do people say?

As someone new to the field of admissions, this was an incredibly informative and invaluable crash course.
Sam Carton
Darrow School
This was a wonderful introduction to the complex, fast-paced, exciting world of admission. It's inspired me and lighted a new fire for my first year!
Catie Gibbons
Garrison Forest School

Schedule subject to change

*The information provided in this workshop is for general information purposes only and should not be used as, or relied upon in place of, legal advice. Schools should work with their own attorneys for specific legal counsel regarding their circumstances and issues.

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